Joya

Joya actually means “jewelry”, but when it comes to Argentineans speaking, this word has different uses.

The first one is to say that something is great, or very good.

–         ¿Cómo estás, todo bien? (How are you? Everything’s good?
–         Sí, sí, todo joya. (Yes, yes, everything is great).

The second one is to agree with something/someone.

–         Mañana te doy el dinero que te debo (Tomorrow I’ll give the money I owe you)
–         Joya. (OK! or No prob)

Joya nunca taxi”

This is an idiom that has it origin in used cars salesman. The exact translation would “jewelry never cab”. Doesn’t make much sense, doesn’t it?

Well, what “joya nunca taxi” means is that the car the salesman is showing is so good – even though it’s used – that you’ll never have the need to take a cab because the car broke down.

Some people – not many – use this phrase to say something is really great or is doing really good, not necessarily referring to used cars, of course.

Please, keep in mind that the Y in Argentina sounds like a SH. But I bet you already knew that.  🙂

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2 responses to “Joya

  1. This blog is awesome. Just a simple correction on the “Joya nunca taxi”. That actually comes from the used car classified ads and it actually means “this car is great, it was never used as a taxi”. Cabs (taxis) are know for having a LOT of mileage and sometimes for being abused a little, specially if they are not driven by its owner.

    It was a common sighting in the newspaper ads for user cars 10 or 20 years ago, specially for popular models among taxi drivers/owners. I.e. “Peugeot 504, buen estado, una joya, nunca taxi”. An US equivalent would be “92 Minivan. Great condition, family owned” (as in never used for comercial porposes or driven by a company or hired driver)

    • You’re right, José!

      I should know better since my father sales cars (en casa de herrero, cuchillo de palo ;)) but well, I forgot about that explanation, and now reading your comment my brain has done the connection.

      Thanks a milion for your intervention!

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